The Computer and Communications Industry Association (CCIA) recently testified and sent a letter opposing South Dakota’s Age Verification Act. The act requires online retailers to verify the age of customers before selling age-restricted products, such as alcohol and tobacco.
CCIA argues that the Act imposes unnecessary burdens on online retailers and will harm small businesses and consumers. The association believes that existing federal laws, such as the Age Discrimination Act and the Children’s Online Privacy Protection Act, already provide adequate protections for young consumers. CCIA also points out that implementing age verification systems can be costly and complicated for online businesses, particularly for small and medium-sized companies.
During their testimony, CCIA representatives emphasized the importance of balancing consumer safety with the need to promote innovation and economic growth in the online marketplace. They urged lawmakers to consider the potential negative impact of the Age Verification Act on e-commerce businesses and consumers.
In their letter to South Dakota lawmakers, CCIA outlined their concerns about the Act and requested that it be reconsidered. The association highlighted the potential negative consequences of implementing additional age verification requirements for online retailers, including increased costs, reduced consumer choice, and hindered technological advancements.
CCIA’s opposition to South Dakota’s Age Verification Act aligns with their mission to promote a competitive and innovative digital economy. The association advocates for policies that support the growth of the technology industry and protect the rights of businesses and consumers in the digital marketplace.
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