TV Executives in Panic Over NFL’s Future in 2029

The NFL recently signed a record $111 billion media rights deal that allows for an opt-out clause after the 2028-29 season, except for Disney which can opt out one year later. This deal also includes the out-of-market “Sunday Ticket” package. With the rapidly changing media landscape, experts speculate that by 2029, the NFL could potentially move away from traditional broadcast TV and towards streaming services like Netflix, Google, Apple, and Amazon. Legacy media executives are already brainstorming ways to compete against these tech giants for NFL games, with ideas ranging from adding a third Sunday afternoon package to completely changing the broadcast model to allow national audiences for all games. While the NFL currently has strong TV ratings with its traditional broadcast partners, the league may consider exploring new possibilities in the future. The NFL has already partnered with tech companies like YouTube, Netflix, and Amazon to broadcast games, and the league wants to continue working with both tech and broadcast partners. Ultimately, the decisions made by the NFL regarding media rights could have a significant impact on the future of the American media industry.

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