Corus Entertainment, a Canadian broadcasting company, has announced a rebranding of its lifestyle channels to Home and Flavour. This decision comes as a way to better align the programming with the content offered on the channels. The rebranding will see the former channels formerly known as W Network, CMT, Cooking Channel, and Gusto rebranded as Home and Flavour.
Home will focus on home renovation and design content, catering to viewers interested in DIY projects, home improvement, and interior design. Flavour will showcase cooking and culinary content, offering everything from food competitions to cooking tutorials and recipes. The rebranding is aimed at providing a more cohesive and targeted viewing experience for audiences interested in lifestyle and home-related programming.
The move to rebrand the lifestyle channels is part of Corus Entertainment’s overall strategy to appeal to a broader audience and attract more viewers. By creating distinct and focused channels, Corus hopes to better serve its viewers and provide them with content that is relevant and engaging.
The rebranding of the lifestyle channels to Home and Flavour is set to take effect in the coming months, with a lineup of new and exciting programming planned for the launch. The change reflects Corus Entertainment’s commitment to innovation and adapting to the changing media landscape.
Overall, the rebranding of the lifestyle channels to Home and Flavour is a strategic move by Corus Entertainment to better cater to the interests and preferences of its viewers. With a renewed focus on home and culinary content, the channels are poised to offer a more engaging and compelling viewing experience for audiences.
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